Online Marketing

In the entire process of web development, we consider online marketing to be the most important aspect. It's one thing to have a stellar web site, but it's an entirely different thing to have a frequently visited web site that actually generates revenue. At D.A. Designers, we develop a plan for your business website through a great deal of research & investigation.

When you enter a keyword into a search engine and view the results, you'll notice that the results are divided into two areas. The sponsored listings, where site owners pay to place their sites and the organic listings - the free area of the search engines where results are listed according to relevancy. The standings for both of these sections are extremely important for the right exposure of your website.

Search Engine Optimization (SEO)

Ethical SEO ensures long-term success in the natural listings of the search engines. There are many factors to take into account in order to have a well-optimized Web site that has a good search engine presence.

Link popularity

Link popularity is also important for your site's natural ranking. Backlinks (one-way inbound links from other sites) to your site should be relevant and have fairly decent "page rank." This is especially important for success in Google as it is the most link-sensitive search engine.

Paid Placement Advertising

This marketing technique allows you to pay-per-click (PPC) for a strategically selected search term (you are charged when a user clicks on an advertisement in the search engine results pages). You may purchase bids on multiple terms, but they must all be relevant to the Web site's theme. It is important to allocate an adequate budget and to write effective ads.